Therefore, you don’t want to listen to 2000 people because they’re across everything. Because you’re probably focused on something very specific in AI, and you want to keep up to date on your very niche thing.
Robert: What I would recommend is you start with my list and a search, and you build your own lists. Ross: Of course, the people might prioritize different people in the list or have other people they think of or different ways of framing it. Ross: You share all your lists, so everyone can benefit from all of your work in building them. But if you don’t know who you’re listening to, you’re still going to get a lot of noise and a lot of fluff. Robert: I built a list on artificial intelligence, one on computer vision, and another one on autonomous cars for this reason. That takes time, or you can steal my list. For me, that’s when you start really building your own lists, and you have to get to know people who you’re listening to. Or if they do, they’re from people that you probably don’t care about, and probably on topics you don’t care about because you’re already fairly advanced on artificial intelligence you’re not just trying to learn about the space and build your own list you’re trying to stay up to date on the advanced stuff. But the problem is, now you’ll get a lot of noise, a lot of trolls, a lot of advertising, a lot of things that have nothing to do with artificial intelligence. That’ll lead you somewhat to the right place. Now you can type artificial intelligence into the search engine, and you’ll see anybody who says artificial intelligence on a tweet, it’d show up on that stream, on that feed.
Robert: That’s getting a little easier now particularly on Twitter, there is a search engine. In a way, we’re really looking at those who already know the basics and saying, Okay, what’s new? What’s changed? Ross: I’m interested since we’ve got probably people of both groups listening, let’s look at both parts. We could probably come out in both areas. If you’re already up to date on artificial intelligence, and you’re already working at a tech company, you’re already working at Tesla or Apple, building AI systems, then I’ll have what I’ve built, which is a system to keep you up to date and refreshed. If you told me I have two years to learn everything there is about artificial intelligence, I’d take you down one path. If somebody needs to learn something from scratch, I’ll have one set of advice. There are different ways to look at this. How do you build your lists? And how do you keep scanning?
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I was part of the listening team at Rackspace for seven years and helped them quite a bit with figuring out who to listen to, and how to deal with the information flows. They watch a wide variety of people online, and new sources and things in real-time, and they can respond to that in real-time. This is something that every listening team at a corporation uses. I have about 70 different lists, all raining down like the matrix. For people who don’t know what I’ve done, if you go over to Twitter, you can see my TweetDeck. Robert: 40 years of community building online, that’s part of it. Ross: Since I’ve heard about you a very long time ago, you’ve always been on the very, very edge of new technologies and what’s going on. Robert Scoble: Hey, thank you much for having me on the show.
Ross Dawson: Robert, it’s fantastic to talk to you.
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